- Creative Direction
Examples of various logo and branding work ranging from tech industry to sport/team mascots to lifestyle companies.
Logo creation can be one of the most difficult but rewarding processes in design. You need to be adaptable, succinct, clever, and rememberable all in a confined space.
Logo design provides an opportunity for a deep-dive in an industry, a company, and the entire competitive landscape. This research gives me the opportunity to learn about a subject I might otherwise have never been exposed to. It turns me into a life-long learner, and that’s one of the best things about being a designer.