Internap Brand Development

Internap (NASDAQ: INAP), is a publicly traded, high-performance Internet infrastructure provider that needed an update to an aging look and feel. My team had just finished a client facing portal, and wanted to start incorporating the elements and design system we established more broadly. We also felt there was an opportunity to position Interap as a design-forward company to set itself apart in the space.

We developed this brand and identity styleguide to serve as a resource company-wide, so anyone could access the assets and easily put them together in a way that was on brand.

We established rules for photography, accent elements, color palette, rules for typography and logo usage, and how to put it all together.